The invitation poster, for Pilot Gallery On one side there is an image from the artist and the other side holds the information about the coming up exhibition. The poster folds into an A5.

Located on Sıraselviler Street, Istanbul, PİLOT is an inter-disciplinary contemporary art space. The identity for PILOT gallery is built upon a visual and simple physical gesture: rotate whatever you are holding. The idea is based on redefining the canvas each time the identity is applied. The gesture involves the application of graphics with a 30 degree angle, creating a background/foreground play on the medium. This hopefully confuses and encourages the reader/visitor enough, to make the effort.


View from the gallery.